So You Want To Be a Visionary: The Road to Making Meaning by Lorée Beth Rider, popcopymarketing.com
Sub Series - 1: Regaining Control of Your Life, Work, and Destiny
Enter a new economy; one where fulfillment means a little more than late nights with check lists of deliverables. It’s an economy of service over selfish and it looks more like happy than hype. It calls to people who are in the business of making meaning, not just making money.
Making meaning isn’t subject to market fluctuations.
The dividends don’t decrease over time. Making meaning doesn’t ask you to compromise your ethics. You don’t ever hear the phrase, ‘Mo’ meaning, mo’ problems.’ But you do seek promotions. You’re still on a ladder, and you’re even more driven than before.
You work hard because you can’t wait to make more meaning.
At least, that’s the idea, right?
But inevitably our visions of taking the high road to a Nobel Prize might very well include visions of past due notices, because if there’s one thing ‘making meaning’ doesn’t do on its own, it’s pay the bills.
What do you sacrifice to stay the course? That’s what the process of making meaning asks you. It asks you that each time you opt out of a vacation, see your neighbor’s new car or envy the upgrades.
It nags at you, doesn’t it? In fact, some days, you seriously resent it.
Meaning and money can indeed co-exist, but there are always things you give up to know the true value of each.
And with everything you turn away to keep moving toward your sense of calling, you're refined and become that much more determined to make your own meaning from it.
There’s something greater than a paycheck that motivated you to step out of the pack. Can you remember the freedom of that moment? If you once trusted that you were designed to create something only you were uniquely purposed to do, then you’re already equipped with what it takes to do it.
It's time to face the fact that you're ruined.There’s no going back once you’ve felt the freedom. You may have to take a detour or re-evaluate the road map, but you’re still moving, and all along the way, you’re making meaning for the people who watch.
There’s not an upgrade in the world worth more than that.
"It’s not about us. It’s about them."
That’s what makes the difference when it comes to good advertising. Popcopy knows ‘them.’
We catch their eye in a crowd. We warm them up with charm and banter.
We listen to their stories, their frustrations, their wants
— and, just when they feel we’re the only one
who gets it…
We hand them the solution — you.
Because it’s about you, too. You’re busy. You have choices.
You might be skeptical and you’re saturated with marketing messages, too.
So why not pick a wingman who gets it?
-The 7 keys to regaining control of your life, work, and destiny
Overview: Making Work Meaningful and Sustainable in the New Economy
- The 7 keys to regaining control of your life, work, and destiny
series - key 1: Stay Connected - The 7 keys to regaining control of your life, work, and destiny
series - key 2: Innovate - The 7 keys to regaining control of your life, work, and destiny
series - key 3: Volunteer - The 7 keys to regaining control of your life, work, and destiny
series - key 4: Get a Job - The 7 keys to regaining control of your life, work, and destiny
series - key 5: Build Your Boat- The 7 keys to regaining control of your life, work, and destiny
series - key 6: Sail Away on Your Boat- The 7 keys to regaining control of your life, work, and destiny
series - key 7: Live Your Dream - The 7 keys to regaining control of your life, work, and destiny