"Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.
A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service.
Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Social networking websites allow individuals to interact with one another and build relationships." -Mashable
Source: social media marketing on Freebase, licensed under CC-BY
"Companies should focus more on how to BE social, and less on how to DO social media." -convinceandconvert.com
You should have a social media strategy.
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You should have a social media strategy.
You don't have to do it alone.
We can help.
Let's talk about your solution.